Petro-Canada
Client
Role
UX Designer
Year
2025
Background
Overview
Due to a non-disclosure agreement, specific designs, research strategies and product goals cannot be displayed. My contributions were focused in sprint-based planning and high-fidelity designs to create a digital product for Petro-Canada.
Overview
What are the results that we achieved?
01
Realistic prototype
Developed a sophisticated, high-fidelity prototype by synthesizing subject matter expertise with competitive benchmarking to simulate a production-ready user experience.
02
Clear business vision
Mapped launch-critical functionality and edge cases, balancing immediate delivery goals with a long-term evolution strategy to ensure industry leading digital performance.
03
Insights from real users
Collaborated with user researchers to execute targeted interviews, uncovering friction points and diverse user journeys that directly informed the iterative refinement of the prototype.
04
Informed understanding
Developed a validated design strategy that provided the organization with a definitive and risk-adjusted path to market.
The process
Overview
We facilitated feature prioritization workshops with SMEs to align technical requirements with business objectives and user needs.
From there, we translated research findings into high-fidelity designs, re-engaging SMEs to validate that the visualized workflows accurately reflected complex domain requirements.
Lastly, we turned high-fidelity designs into a robust, interactive prototype to facilitate a more realistic testing environment and ensure the product's evolution remained consistent.
We executed this process for each design-sprint cycle to incrementally build out the platform, leveraging the insights from each previous sprint to inform and optimize the next.
Takeaways
Reflections
01
Just enough, just in time
By breaking complex workflows into manageable sprints, we established a feedback loop that allowed us to de-risk the project and clearly delineate launch-critical features from future iterations.
02
Navigating industry jargon
Leveraging the deep domain expertise of the SME’s allowed us to bridge the gap between complex fuelling logistics and user-centric design, ensuring our solution was both technically accurate and highly usable.
